Holidaybreak link to adventure travel site

Big Earth Media has launched an adventure travel site which uses social media to deliver its “plan, share, discover” tag line.

The site has been founded by Russ Malkin, producer of hit adventure-travel TV shows such as Long Way Round, Race to Dakar and The Long Way Down. Charley Boorman, who featured in the programmes, owns Big Earth Media. has signed a number of high-profile partners as part of its launch. Explore, the adventure-travel specialist which is part of FTSE-listed Holidaybreak, is its travel partner.

Social media forms a key part of the site’s “share” channel, with visitors encouraged to upload videos and photos as part of what Malkin hopes will become “a sort of living encyclopaedia”.

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