Travel-related websites account for more than a third of the Top 50 most popular retail sites in the UK, figures released by IMRG and Hitwise have revealed.
The IMRG-Hitwise Hop Shops List included three travel websites – Expedia (7), EasyJet (8) and Ryanair (9) – in a top ten calculated by the number of user visits during April.
Book, DVD and music retailer Amazon came out on top in the poll, with Dell EMEA, Argos, Tesco and Play.com taking the remaining highest positions.
BA.com (11), Lastminute.com (12), Thomson Holidays (13), MyTravel (17) and Thomas Cook (18) completed a strong line-up for travel websites in the top 20.
Other sectors with a strong presence included electrical retailers, including Apple, Comet and PC World.
The remaining travel websites in the top 50 are Thomsonfly (21), BMI Baby (25), First Choice (26), XL.com (33), Flybe (35), Travelodge (37), Jet2 (39), Intercontinental Hotels (42), Monarch Airlines (45) and Opodo (48).