SAS Group signs long-term content agreement with Amadeus

The SAS Group, Northern Europe’s largest airline group has signed a five year, full content agreement with Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, guaranteeing its travel agents access to the full range of fares and inventory of SAS Scandinavian Airlines, Widerøe, Blue1 and Estonian Air.

The agreement ensures that the airlines’ schedules, fares, last seat availability and associated inventory available through Amadeus will be the same as through the airlines’ other sales channels worldwide.

This agreement provides the customer with the confidence that they have access to the widest range of fares through Amadeus and demonstrates SAS Group’s commitment to the travel agencies channel. 

“This agreement is of very significant importance in order for SAS to offer very competitive products and services to our customers worldwide,” says Robin Kamark, SVP and Chief Marketing & Sales Officer, SAS Scandinavian Airlines.

“This five year agreement with Amadeus delivers service and simplicity for our customers as it will give the best access to SAS products in all geographical markets. The agreement ensures that SAS will have a competitive distribution by using Amadeus as a partner in all sales channels both in Scandinavia and in our international markets.

“Our customers will find the best possible rate through any travel agency using Amadeus and the travel agent will benefit from the sophisticated solution offered by Amadeus,” says Kamark.

“Over 70% of all airline bookings made through Amadeus travel agencies are on airlines which have signed full content agreements with Amadeus,” says Philippe Chérèque, Executive Vice President, Commercial, Amadeus. “We are delighted with this latest development in our long-standing distribution relationship with SAS Group.” 

More information:

* Amadeus

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