Virgin Holidays has selected Coremetrics, the leader in marketing optimisation, to drive online conversions and bookings and increase average transaction values.
The deal delivers Coremetrics Analytics and Coremetrics Explore(tm).
Virgin Holidays is the largest, most successful transatlantic tour operator, and the market leader for travel to the USA and the Caribbean.
Following a competitive pitch, Coremetrics Analytics will provide Virgin Holidays with accurate, actionable data on online customer behaviour, website performance and marketing effectiveness, enabling the tour operator to continually monitor and fine-tune its digital campaigns.
Virgin Holidays will use Coremetrics Explore, a powerful ad-hoc reporting tool, to better understand their customers’ behaviour and to build marketing programs that address its needs in the most effective way possible.
Thanks to Explore’s customisable reports, Virgin Holidays will be able to analyse and then optimise marketing programs to ensure a quality online experience for every customer, on every device.
Chris Roe, general manager, sales and distribution at Virgin Holidays, commented: “Coremetrics provide the depth of online customer insight and reporting functionality required to support the future business goals of the company.
“Coremetrics Explore presents data clearly and accessibly, and we know we have the expertise of Coremetrics’ industry analysts on hand to assist us in interpreting any trend.”
Richard Sheppard, vice president and general manager, Coremetrics EMEA, added: “Virgin Holidays recognises the importance of delivering a targeted online experience to capture and convert customers.
“By using insights from Coremetrics to inform its online strategy, Virgin Holidays will continue to deliver the quality experience and customer service its customers have come to expect.”
Online customer behavioural and contextual data covering every visitor’s lifetime is uniquely captured by Coremetrics. Stored as a Lifetime Individual Visitor Experience (LIVE) Profile(tm), Coremetrics can provide the most up-to-date and actionable insight in the industry.