Sky Europe joins Travelsupermarket.com

Meta search site Travelsupermarket.com has added Sky Europe to its expanding portfolio of search partners.


The low-cost airline, which runs 70 routes in 19 countries in Central Europe, will join a string of recent additions to the website in 2006.


Travelsupermarket.com recently launched its package holiday price comparison tool for users.


It also entered the TV advertising arena for the first time in March with an ongoing campaign to target consumers.


The Meta search market is shaping up to be one of the most competitive areas of the online travel industry in recent months with ongoing developments by the Yahoo!’s Kelkoo brand, Kayak.com and the launch of Henoo.com.


Director Chris Nixon said: “Adding Sky Europe gives users of the site an even greater choice of value flight options when flying to and within Central Europe and its low-cost carrier model makes it well-equipped for competition in the European market.


“Growing the number of our airline and travel company partners continues to be an integral part of our ongoing development strategy.”

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