United Co-Op Travel is to splash out £1 million in a major new advertising campaign as it looks to boost its flagship websites.
The hike in marketing comes at the same as the company focuses its online advertising activity through a partnership with Global Media (UK).
The three core websites – Cooptravelshop.co.uk, Apollotravel.co.uk and Cumbriacruise.co.uk – will be boosted by a concerted effort through Global Media to improve keyword advertising and affiliate marketing campaigns.
Paul Drew, e-commerce marketing manager at United Co-Op Travel, said: “We are investing heavily in our websites this year to streamline their operation and increase the number of hits and bookings to the sites.
“Global Media, as a worldwide operation with experience and huge buying power, will help us to achieve this.”
The media agency will also be working on the three site’s overall search engine optimisation to improve rankings in natural search.
Global Media managing director Neil McKay said: “We will be helping United Co-op Travel Group to reduce its costs and increase profit from its sites, in addition to ensuring a good return on investment on marketing spend.
“We will also be acting on an advisory basis to the group, analysing the current booking process on the sites to minimise drop-offs.”