Travelsupermarket launches new cruise offering

Travelsupermarket has teamed up with Cruise118 to unveil a new cruise offering.

In an exclusive deal with the price comparison specialist, Cruise118 will offer a cruise holidays white label on travelsupermarket.

The cruise section is part of a site revamp enabling travelsupermarket to change and manage content according to market dynamics.

Cruise is also the first of a number of products to be launched in the next six months since travelsupermarket carried out detailed research and testing on customer behaviour and needs.

Graham Donoghue, travelsupermarket’s managing director said: “The old site had worked well for us since launch, but we really wanted to update it with a fresh and modern look that would motivate and inspire customers to research and book their travel.

“The new platform opens up opportunity for a wide range of new product, functionality and content in the coming months.”

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