The agency is the first project launched by the Smooth Direction business consultancy brand created by Cheevers following his departure from Teletext in December 2008.
Rise Search is aiming to tap into the job market for “high-end”, senior professionals in the travel and leisure markets.
Cheevers said: “I have been both a candidate and a client in the past and have always held strong views on the recruitment experience.
“Rise Search will be underpinned by our recent ‘hands on’ business experience in the travel sector and this is supported by our knowledge of recruitment, not the other way around.”
Rise will operate independently from the 11-year-old C&M brand.
Managing director Angus Chisholm added: “We have been incredibly successful over the past few years in the area of general recruitment in the travel market.
“We have been pursuing opportunities to move into the search and selection arena of the travel Industry for some time and the partnership with Matt and Smooth Direction is the perfect fit.
“With our travel recruitment success, experience and infrastructure partnered with Smooth Directions market penetration at a senior level we are confident that we will be able to offer our candidates and clients a unique and highly successful recruitment experience.”