Comtec’s TravelCat and EasySell systems will be installed in a drive to improve the efficiency of Freedom’s business and improve customer service.
The new tools will automate various functions including back-office data entry of customer details, reducing the time it takes to complete some administrative tasks by almost 80%.
Customers will now also be able to access their bookings directly on Freedom’s website.
The My Booking tool will include itineraries, travel documents and a facility to make payments during the booking process.
Comtec sales director Richard Turner said: “Our selling and management modules work very well as standalone products.
“However, more and more UK agents are now recognising the significant business benefits associated with sourcing an end-to-end front and back-office service via Comtec.”
Freedom currently handles around 1,000 incoming enquiries a day into two call centres in Durham and Newcastle.