Online marketing agency, LeadGenerators, has been selected by Western & Oriental to manage natural search campaigns for a selection of the group’s brands, including Villa Select, Harlequin Holidays, Iceland2go, Tropical Locations and South American Experience.
“As LeadGenerators achieved such excellent SEO results for our Key2Holidays brand over the past 2 years, we were delighted to extend their brief to include a number of our other brands”, said Russell Fraser, Western & Oriental’s general manager for marketing.
“We were also impressed by their personal, handholding approach to online marketing”, he added.
Lead Generators has been specialising in online marketing strategies and campaigns for the travel industry for the past 5 years.
Frank Orman, LeadGenerators’ managing director, said: “This is an important account for us and we are delighted to be given the opportunity to play a pivotal role in developing a strong SEO strategy for such a prominent name in the travel industry.”