Hotel chain Ramada Jarvis have relaunched their website following a full review and redesign by Equator.
Equator were challenged to create a portal for leisure guests and business people alike – a one stop shop for accommodation, events, destination and attractions information.
Working hand in hand Ramada Jarvis and Equator agreed the vision for the site and set about the design process in a collaborative manner. Extensive web usability testing was utilised to ensure the user journey is as seamless, logical and friendly as possible.
The launch of the site is only the beginning. The plan is to constantly evolve the site using feedback from analytics and users to ensure ease of use and maximum conversion.
The full service digital agency is also running an integrated campaign via SEO, PPC and affiliate channels to drive traffic to the site and increase revenue for the 42 strong, UK hotel chain.
John McLeish, Equator’s Managing Director, is delighted to have had the opportunity to redesign the Ramada Jarvis website. “We have been working for Ramada Jarvis on their affiliate SEO & PPC programmes for a number of years now and it was a great opportunity for us to take our learnings from this and apply them to the website in order to increase conversion.
Equator has many years of experience with the leisure industry, and we believe that our knowledge of what makes customers follow through the booking process will mean that the new Ramada Jarvis site will be a great success.”
David Witham, Director of Marketing & Partnerships, Ramada Jarvis: “We are delighted with the results of our new website functionality and design by Equator. Not only does our new site offer the user more content and imagery on our hotels, it also presents unparalleled access to live information about latest regional events and attractions around our properties which is fed by What’s on When.
“In today’s climate, when looking for value, our site now allows the user instant access to room availability at our Best Rate Guarantee which can’t be beaten anywhere on the web.
The improved user experience allows easy trip planning and booking a Ramada Jarvis hotel which are in ideal locations to explore the great outdoors and the exciting attractions which Britain has to offer, at affordable prices.”