The company has implemented Tealeaf CX solutions to record user sessions and find out the impact of website issues on the TUI Travel-owned business.
The data is then used to solve problems including anything preventing transactions, enhance the experience and increase revenue.
The Tealeaf technology was implemented in three days without having to make changes to the website.
John Lillie, UK country manager for Tealeaf, said: “As websites get increasingly complex, it is difficult to know whether sites are serving customers effectively.
“Tealeaf identifies problems as they arise, allowing the user journey to be optimised so that partners and customers can navigate the site effortlessly. This is critical in increasing stakeholder loyalty and directly benefits the bottom line.”