Online start-up MapVivo has unveiled a web application enabling users to share travel experiences by linking destination information, images and video to a pin on a map.
The company, which received funding from a private investor in February, is planning to use the tool as the springboard to a social travel platform enabling users to plan trips, meet up and share travel information.
The application is available from the Mapvivo website and users can also post their travel itineraries directly into Facebook or Twitter or share them via e-mail.
Co-founder Mark Seall declined to reveal the level of investment but said it had enabled the company to employ a small development team to work on future site enhancements and content.
He added that investment would go towards further improving the social elements of the site by allowing members to comment and ask questions about journeys and generally interact more.
A mobile application is also in the pipeline for users to update their details on the move as well as trawl the trips database for existing relevant information.
Further enhancements are also planned for the journey creation and search functionality.
The company sees opportunity in social travel tools to influence purchase decisions as sites such as Facebook gain ground over Tripadvisor in the UK in terms of upstream booking referrals.