Top 15 online travel agency Directline Holidays has launched a standalone portal for hotel search and bookings. The site – directline-hotels.co.uk – becomes the sixth to be launched by the Holidayline-owned brand, including the main Holidays portal and separate offerings for cruise, flights, skiing and city breaks. Hotels included range from two to five stars and…
Directline unveils dedicated hotel website
Top 15 online travel agency Directline Holidays has launched a standalone portal for hotel search and bookings.
The site – directline-hotels.co.uk – becomes the sixth to be launched by the Holidayline-owned brand, including the main Holidays portal and separate offerings for cruise, flights, skiing and city breaks.
Hotels included range from two to five stars and all properties feature a Google Map interface.
Although Directline offers both on and offline booking facilities, via its call centre, visitors to the new hotel site will be offered a £25 discount if they book direct.
Holidayline UK sales director, Matthew Flint, said: “Consumers have preferred ways of booking their travel arrangements, with some booking their flights weeks before their accommodation.
“We wanted to facilitate that both online and over the phone and a new website offering accommodation separately seemed a natural addition to our group of websites.”
The site features hotels from 2-5 stars and a variety of board basis with Google maps showing the location in the website’s search results. A one step booking process has been combined with a £25 online discount for bookings made online.
Flint added “With the new hotel site we want to accommodate a range of consumer preferences and saw room in the market for a website that is simple and easy to use.
“After an initial period of bedding-in we’re anticipating a great summer.”
