Directline unveils dedicated hotel website

Top 15 online travel agency Directline Holidays has launched a standalone portal for hotel search and bookings.

The site – directline-hotels.co.uk – becomes the sixth to be launched by the Holidayline-owned brand, including the main Holidays portal and separate offerings for cruise, flights, skiing and city breaks.

Hotels included range from two to five stars and all properties feature a Google Map interface.

Although Directline offers both on and offline booking facilities, via its call centre, visitors to the new hotel site will be offered a £25 discount if they book direct.

Holidayline UK sales director, Matthew Flint, said: “Consumers have preferred ways of booking their travel arrangements, with some booking their flights weeks before their accommodation.

“We wanted to facilitate that both online and over the phone and a new website offering accommodation separately seemed a natural addition to our group of websites.”

The site features hotels from 2-5 stars and a variety of board basis with Google maps showing the location in the website’s search results. A one step booking process has been combined with a £25 online discount for bookings made online.

Flint added “With the new hotel site we want to accommodate a range of consumer preferences and saw room in the market for a website that is simple and easy to use.

“After an initial period of bedding-in we’re anticipating a great summer.”

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