TradeDoubler, the international digital performance marketing company, today announces that it has been appointed by Singapore Airlines to exclusively manage its affiliate programme in the UK and Ireland.
The world’s largest airline by market value, and the most awarded airline, aims to boost its Internet presence and sales in the increasingly competitive travel market through TradeDoubler’s extensive affiliate network.
Singapore Airlines has seen a substantial increase in online sales via its ecommerce channel, singaporeair.com, over the past year due to enhancements in its product and service offering, including competitive fares, online seat reservations and stopover holiday packages, and, in light of the current climate, Singapore Airlines is ramping up its online activity further.
Working with TradeDoubler, Singapore Airlines intends to develop a sophisticated online strategy to target consumers and maintain brand awareness in smarter and more cost-effective ways.
Recognising the important role that affiliates play in attracting traffic, Singapore Airlines will partner with key publisher sites, reallocating budgets to a CPA model, in order to better contain costs and maximise profits.
Barry Klipp, market development manager at Singapore Airlines, said: “Affiliate marketing is an important part of our online strategy, particularly in the current economic climate, when it is more important than ever to remain at the forefront of consumer minds and maximise our budget.
“We are confident that TradeDoubler’s proven expertise will help to drive both our online sales and presence in an efficient, cost-effective way.”
Ben Wood, UK managing director at TradeDoubler, said: “We are excited to be working with Singapore Airlines on such an important part of its online strategy and to be adding to our growing portfolio of travel clients.
“As the travel industry continues to experience an increase in online traffic, it is imperative that advertisers recognise the benefits of having a strong affiliate programme in place. At a time when marketing budgets are coming under greater scrutiny, affiliate marketing provides a transparent and economical route to market.”