TradeDoubler, the international digital marketing company, today announces that it has been appointed by leading international airline, Scandinavian Airlines (SAS), to manage its affiliate marketing programme. Northern Europe’s largest airline aims to boost its internet presence and sales in the increasingly competitive travel market through TradeDoubler’s extensive pan-European affiliate network.
The deal sees TradeDoubler initially launch the programme in the UK and Ireland and continuing to roll out across Spain, France and The Netherlands in the coming days.
TradeDoubler was appointed on the strength of its expertise in the European affiliate market without a competitive pitch. TradeDoubler’s European foothold, further strengthened by Comscore’s January 2009 figures which show a 76.2% European online audience reach*, was a significant factor in SAS’s decision.
The affiliate programme will complement SAS’s existing online efforts to look for innovative solutions in driving sales, maximising ROI and providing an effective online service for SAS customers via their various local websites.
Per Møller Jensen, vice president, International Areas, SAS, said: “We chose TradeDoubler for its extensive travel sector expertise and in-depth knowledge of the disparate digital marketplaces across Europe. TradeDoubler’s ability to manage our affiliate activity across multiple markets made it the natural choice for SAS.”
Matt Adams, international sales director at TradeDoubler, commented: “We are thrilled that SAS has chosen TradeDoubler to play such a fundamental role in developing its online marketing strategy and launching its first affiliate programme. We very much look forward to helping SAS to extend its global reach and return on investment.”