The deal, similar to a content partnership signed with rival low-cost airline Ryanair in 2008, sees Hostelworld provide B&B, guesthouse and hostel accommodation to easyJet’s 45 million passengers
EasyJet now has access to Hostelworld inventory of more than 20,000 properties in 170 countries, including all easyJet destinations.
The new service will be promoted via the easyJet homepage and dynamically via the customer’s flight confirmation screen. The partnership will also give passengers access to photos, map searches and user reviews and ratings.
Airlines have been steadily growing their ancillary offering in recent months as traditional revenues decline.
Experiences and tours as well as a wider range of accommodation are an increasing part of the offering alongside additional charges for priority boarding and baggage check-in.