Indian OTA launches in the UK, India’s number one online travel company today announced the launch of its operations, the introduction of a website, and the establishment of an office in London to specifically service the lucrative UK market.

Having identified United Kingdom as an important market, will look to make inroads into the rapidly expanding market and will focus on targeting the 1.6 million NRI’s residing there. aims to provide hassle free travel solutions by keeping in mind the needs and requirements of people traveling to-and-from India. UK services will provide ease of bookings and the lowest airfares to its UK based customers. Yatra is initially offering the best deals on airfares & holiday packages to India.

Customers will also have access to a helpful, friendly and hassle free 24X7 customer service for their queries. An exciting offer introduced initially is airfares to India for as low as £ 284.

Dhruv Shringi, co-founder and chief executive for, said: “Inbound travel to India from the UK has shown a sharp increase in the recent past with NRI’s and the Indian nationals working in the UK visiting India more often. Keeping all this in mind and to serve the customers based in the UK, has decided to ensure that there is a physical presence to serve one of its key markets. Starting operations in UK is a part of our expansion plans for our Inbound Division.” has already started on the front foot when looking to tap into the highly lucrative UK market, courtesy of Shringi who’s knowledge and insights about the UK market is incomparable.

Shringi knows the market extremely well due to his extremely valuable prior experience as a director, group operations and technology of the Ebookers Group. hopes to emulate the same levels of success and loyalty in the UK as it experiences and enjoys in India and USA. will look to provide its customers with hassle free and easy to use applications and services that are unique and innovative to give them a pleasurable and a memorable overall travel experience.

More information:

* Yatra

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