Worldmate makes major upgrade to mobile map service

Mobile travel specialist Worldmate has integrated Google maps within its service enabling travellers to view maps and get directions relevant to their location.


The company offers travellers personalised information on their trip such as flight alerts and a hotel booking service via hotels.com.


The company is planning further travel related products and services for its application this year and is looking at the potential for an iPhone application.


The service works by taking information from the traveller’s e-mail confirmation and putting it into the Worldmate itinerary system. Travellers are then alerted to flight changes and cancellations and presented with alternatives.


Vice president of business development Ian Berman said it now has two million subscribers with more than half outside the US.


“That puts us far ahead of any other mobile travel application. We launched hotel bookings six months ago but we’re not just trying to replicate the web experience on the mobile phone. It’s contextual-based and we take into account all the circumstances of the traveller.”


Berman also said the company would be interested in deals with specific hotels and chains and that more than half of the hotel bookings made via Worldmate are for the same day.


The Atlanta-based company raised US$8 million in funding in October last year.

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