Tiscali, the broadband, telephone and media company, and online travel giant Expedia today announce a new white label partnership. The deal will see Expedia Affiliate Network (EAN) provide travel booking functionality and exclusive deals for Tiscali’s travel channel tiscali.co.uk/travel.
The deal marks the first time Tiscali has worked with a fully integrated white label travel provider. Tiscali’s six million unique users per month will now be able to create their own holidays through Expedia by searching and booking flights, hotels, car hire and destination services, including 99,000 hotels worldwide and a range of tours and attractions, from learning the Tango in Buenos Aries to entry tickets to Walt Disney World in Florida.
Ronnie Creed, sales director of tiscali.co.uk, said: “Tiscali is always looking for best of breed partners to enhance our portal and offer our audience that little bit more. Our travel channel is extremely popular with our users and our advertisers and we believe that the partnership with EAN will generate significant revenue for us. Expedia will offer great deals for our users as well as empowering them to design their perfect holiday.”
Cameron Jones, director, business development EMEA, EAN said: “We are pleased to be working with Tiscali. The demographic of the Tiscali user is a great match to the travel market and with over six million unique users per month we are sure that the relationship will be very successful. The Tiscali partnership further demonstrates EAN’s diversification and experience in working with companies outside the travel industry and showcases the flexibility of the EAN white labelling solution in tailoring its offering to specific partner’s needs.”
Tiscali’s head of client sales Gianfranco Ludovici will account manage the deal with EAN.
Tiscali’s Travel Channel also offers destination guides, weather forecasts and a holiday shop as well as insurance quotes and an online currency service. The Tiscali Travel Channel is available at tiscali.co.uk/travel.
EAN currently works with over 10,000 white label partners across the globe including Eurostar, Lonely Planet, Formula1, fish4 and Greenbee as well as over 17 airline partners throughout EMEA including Norwegian Air Shuttle, SAS and bmi.