Travelodge to launch booking platform for iPhone

Travelodge plans to unveil a mobile booking application for the iPhone in the next few weeks.

The technology is current being approved by Apple and will be available to download for free to the iPhone.

The iPhone application will use GPS technology to locate the traveller and show the nearest property to them.

The budget hotel chain has also recently developed a mobile booking service for travellers with other handsets to find a hotel, check availability and make a booking.

UK managing director Guy Parsons said the service was predominantly being used business travellers on the road.

However, leisure travellers have also turned to the mobile channel during Travelodge’s room sales.

Going forward the plan is to integrate the mobile service with Travelodge’s newly launched business account card, which came into operation earlier this week.

Parsons said many large corporations were now stipulating budget accommodation for travellers and the company has signed corporate deals with four of the large high street banks.

“We have seen trading down from all sectors of the UK economy – the change has been extraordinary.”

Travelodge’s Price Check system, introduced last month, has also proved popular with the chain witnessing a 20% increase in reservations days after its launch.

Travelodge is also tracking the conversion rates with the Price Check facility and has seen less drop-outs.

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