MetroTwin sets early pace for airline social networks

British Airways is claiming a successful first six months for its social network MetroTwin as arch rival Virgin Airlines prepares to launch its own social media platform.

Figures obtained by Travolution show that the MetroTwin service, which was created last summer for passengers on the high profile London-New York route, has around 110,000 unique users each month.

The MetroTwin system has since secured content partnerships with a string of well-known travel organisations including VisitLondon, Free NYC, Mr & Mrs Smith and Wahanda.

Although BA said MetroTwin would not be used as a “commercial tool”, a number of high profile advertising deals with Heineken and American Express have since appeared on the site.

A spokeswoman said BA had no plans to roll out the Twin idea to other BA destinations in the immediate future.

The news comes as BA’s transatlantic nemesis Virgin Airlines gears up to unveil its long awaited system.

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