Illusions Online launches Poseidon product for operators

Illusions Online enters another year of its aggressive marketing activity with a demonstration at this year’s Travel Technology Show that, as a global travel technology company, it provides unique and entirely customised solutions for Tour Operators and DMCs.


Illusions paradoxically is all about reality and offers a plethora of services under one roof. It brings into play the latest technology. Illusions adapts and responds effectively to the ever changing market requirements enabling the automation of travel companies and providing consumers with a simple and cost-effective way to book travel. Plainly put, all of the travel technology solutions under one roof, devoid of operational nightmares and complications. And resultantly provides optimum levels of service to their clients.


It was announced at the end of last year that New World Travel (NWT), one of North America’s largest Receptive Operator and Destination Management Company, 100% subsidiary company of DERTOUR, Frankfurt, part of the REWE Group, has selected illusions as its partner for their technology. It will be the replacement of NWT’s business operating systems. One of the key aspects of the project is to interface the system directly with key customers that would automate the entire reservations function for New World Travel, allowing the business to grow substantially without necessarily increasing costs.


Peter Dorner, president of New World Travel, stated: “New World Travel firmly believes that technology is the key to future success. We are very pleased to be implementing illusions browser-based reservation solution, which will open a whole new world for New World Travel. We needed a new, modern reservation system that could meet the demands of a new era.


“Specifically, illusions will help us to deliver our targeted operational efficiencies and to offer increased product choice and flexibility to further improve the high levels of service we provide to New World Travel customers.”


Faisal Memon, chief executive of illusions Online declared: “Following the announcement made at World Travel Market, being held in London, UK, November 10–13, we are glad to confirm that the project implementation is going smooth and according to the agreed schedule. We are at the very middle of the process and confident to “go live” on time.”


Illusions gives a complete product management, pricing and reservations system, an Internet booking engine.


“It has very powerful XML/Web services integration capabilities with partners and suppliers and an outstanding reporting and business intelligence framework. The Agent Web Booking Engine allows customers 24/7 online access to book products directly from inventory, manage their bookings and also print their documentation. It enables companies distribute their products to the trade efficiently and have contractual changes, offers and new product on sale, much, much faster than ever before.”



More information:


* Illusions Online
* New World Travel

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