Cruise Thomas Cook, the UK’s number one cruise retailer, has achieved an industry first with the launch of its personalised online video service, The Cruise Selector, on thomascook.com, as part of its plans to expand its online cruise business over the coming months.
The Cruise Selector is a personalised video, which is generated through an eight step interactive process according to an individual’s responses to specific questions about the type of cruise holiday they are looking for.
This includes information such as desired destination, interests, budget, demographic profile and family grouping. As each question is answered, the application builds a personalised video of cruise options that reflect these preferences.
Russell Gould, director of e-commerce at Thomas Cook UK & Ireland, commented: “The Cruise Selector has been developed to offer a superior level of tailored information to our Cruise Thomas Cook customers.
By identifying each customer’s requirements and preferences, we are able to apply a filtering process, so they only see what is directly relevant to them, thus giving them a personalised and individual service.”
For the functionality of the front end of the application, Flash 10 software was utilised, and for the delivery, a Flash Media Server and .NET technology was employed. The Cruise Thomas Cook branded web interface has been designed to appeal to both newcomers and previous cruisers.