Steak, the search-inspired communications agency, has been hired by The Rezidor Hotel Group to manage digital display planning and buying for Radisson SAS Hotels & Resorts and Park Inn Hotels in the UK.
Steak has been tasked with raising brand awareness, and driving web traffic and sales in the important first quarter of 2009. Steak’s appointment coincides with a radical redesign of the Radisson SAS and Park Inn websites, part of the hospitality company’s significant commitment to the online channel.
Caroline Potter, Marketing Manager at The Rezidor Hotel Group, commented, “We were impressed by Steak’s ability to deliver a well-researched digital display campaign that could meet our branding objectives and be a seamless extension of the high-quality, flexible service we provide our customers. It was vital that we picked an agency that could kick off our digital sales and marketing strategy for 2009.”
Stuart Aplin, account director at Steak, added: “Both Radisson SAS Hotels & Resorts and Park Inn Hotels are major brands within their sector and we are very excited to be working with them. We’re looking forward to bringing our experience in travel and hospitality to bear.”
Steak already works with Virgin Holidays and Enjoy England, the official website for tourism in the UK. It also manages digital campaigns for Visit London, the capital’s visitor organisation.