Jellyfish, the UK’s leading agency dedicated to paid search, has won a 12-month contract with HotelConnect (hotelconnect.co.uk), one of the leading hotel booking agencies which specialises in providing quality hotel accommodation at excellent rates.
Secured following a competitive pitch against Greenlight, the deal will see Jellyfish implement its performance-based Cost Per Acquisition (CPA) paid search model to help HotelConnect deliver increased sales.
Under the agreement, Jellyfish will create a series of individually tailored HotelConnect-branded landing pages. They are designed specifically to target and increase conversion among customers travelling to Europe and other international destinations including the US, Caribbean and the Middle East.
Jellyfish introduced its pioneering CPA fee model to offer clients a risk-free, self-financing solution to generate incremental acquisitions. For HotelConnect, Jellyfish has agreed a tiered CPA structure which rewards the agency as it increases sales for the client.
Rob Pierre, managing director at Jellyfish, commented: “We are really pleased to be working with HotelConnect – one of only a handful of travel booking agencies featuring independent reviews and a price match promise. Our experienced travel search team will relish the opportunity to help boost the company’s bottom line.”
Ian Ackland, Commercial Manager, HotelConnect, added: “Jellyfish presented a confident yet viable response to our brief. Its tiered CPA fee seemed ideal because the only way the agency can make a profit is by delivering significant results for us first.”