Ground transportation technology specialist Cabfind.com has unveiled new web branding developed by web agency Igoo.
Igoo was asked to refresh channels for clients and suppliers to access management zones and booking platforms, while reflecting the needs of the brand as it grows and evolves.
Cabfind.com offers an end-to-end expense management system that allows taxi bookings to connect with a virtual fleet of 140,000 private hire vehicles.
It works with travel management companies and train operating companies to assist in the movement of people and products.
“After being acquired by Transdev last year, we have grown significantly into our new Wirral head office and wanted our online presence to reflect the evolution of our brand at such an exciting time of growth.
“Our tag line of ‘hassle free from A to B’ was the starting point for this new feel for the site. We have distinctly different audiences, transport suppliers and travel management customers, who each want to have smooth transition into the relevant travel management zones on the site.
“However, we also wanted to have a site that is fit for purpose in welcoming new business opportunities as we develop our services to work directly with corporates who may have a short or longer term requirement for a transport on demand service.”
Gavin Homan, managing director of Igoo, added: “We worked closely with Cabfind.com’s team to simplify the needs of each of the customers they wanted to appeal to.
“The travel management and transport on demand sector is evolving at such a fast pace, we wanted to create a sense of movement and direction while de-cluttering the visual effects and simplifying the front end, while we opted for a mixed media approach to ensure that this can evolve naturally as the brand grows.”