Thomson overhauls website as part of post-Christmas push

Thomson has revamped its website in line with its “Every Single Detail, Taken Care of” January sales campaign unveiled earlier this week.

The site has undergone intensive user experience testing and analysis and the new look and feel has been developed with greater focus on the consumer. 

Thomson head of user experience David Jarvis said: “We discovered from our research that our customers needed us to simplify the current offering and make it more inspirational.”

“We built many different prototypes and throughout the process we found that our customers would ignore almost anything that was not navigation. So we have created an experience with a clear focus on what people come to our site to do – to research, find and then book their holiday.”

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