EXCLUSIVE: Donoghue adds inspirational element to price comparison model

Travelsupermarket is to unveil betas for its new hotels and holiday channels in January.

The channels are expected to be a departure from what the price comparison service has offered to now.

Travelsupermarket boss Graham Donoghue said overall functionality had not changed that much although tripadvisor reviews have been added and the channels will be cleaner and simpler to use.

“We have user tested this until we’re blue in the face. A lot of people find buying travel on the internet very difficult. They want to be inspired and see the wealth of information but they want it to be so simple so we’re taking them straight to what they want quickly.”

Donoghue was speaking to Travolution as Moneysupermarket announced his appointment to the board of parent company Moneysupermarket in February as one of two new executive directors. David Osborne, currently regional general manager UK of easyJet is also joining the board next March.

Donoghue said that both the financial and travel sides of the business would continue to carve their own paths.

“You will see more of an independent Travelsupermarket in terms of look and feel and style. It’s an interesting company to work for, there are lots of changes going on and they are strengthening the management team significantly.”

He also said that although the economic environment is tough, the business is ‘cash rich’ with growth in both the insurance and travel sectors.

Moneysupermarket founder and chief executive Simon Nixon is stepping down to become executive deputy chairman in February. The move will make way for Peter Plumb who is currently managing director of the financial services part of the business.

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