Virgin Holidays buys Travel City Direct

Virgin Holidays has bought the assets and trademark of Travel City Direct, part of the failed XL Leisure Group.


The Virgin-owned tour operator said it was considering the future of the Florida specialist brand and would give details in January.


The announcement follows months of speculation, with Virgin Holidays confirming it has acquired the name and database of its former rival for an undisclosed sum.


Virgin Holidays offered Travel City Direct customers the option of transfering balances on holiday bookings to destinations it serves when XL Leisure Group collapsed in September. The operator also assisted in repatriating stranded customers of Travel City Direct.


Former Travel City Direct clients wishing to book holidays to Florida are urged to contact Virgin Holidays.


Story: Juliet Dennis, Travel Weekly

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