extends European bases, the free online hotel reservation service with 210,000 hotels worldwide, today announced the opening of a new office in Rome, Italy.

A sales office was established in November in order to continue the expansion of the company’s international presence in southern Europe, an area of strong booking growth. Italia S.r.l. is particularly targeting Italian SME clients, amongst whom demand for online and direct booking systems is currently increasing.

At the same time, the office will also cater for private customers looking for deals in Italy’s tourist hotspots.

Following the successful establishment of its reservation service in Germany, with the hotel de brand, the Company is now focusing its international brand on expanding into key European markets.

A corporate customer programme was launched in Great Britain in September 2006, with the opening of the London Sales Office.

Other offices were opened in Paris and Barcelona in January and November 2007 respectively, in order to actively pursue the acquisition of new customers and hotels in France and Spain.

The Company’s aim is to establish as the leading hotel reservation service for Italian corporate customers, as it has already done in other countries.

The number of hotel bookings is showing a positive growth for the Italian office. Over the course of the current year, including figures from before the opening of the office, more than 130,000 overnight stays have been booked, at a value of more than €14 million.

Dr Heinz Raufer, CEO of the German parent Company AG reported: “We are very pleased to have our own representation in Italy. This office will allow us to continue to further increase our excellent growth in the Italian market.”

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