David Hardy has joined bigmouthmedia as the search marketing group’s International Sales and Marketing Director.
Stepping into a key strategic and operational post, Hardy will play a lead role in the delivery of the group’s growth and expansion programme. Charged with strengthening the company’s sales and marketing operations across 13 international offices, Marks & Spencer Money’s former Head of Online Marketing and Ecommerce expects to hit the ground running.
“It’s a tremendously exciting time to be joining bigmouthmedia. This is an industry-leading company that operates in a constantly shifting marketplace, and every day brings a fresh set of challenges,” said Hardy. “That generates the kind of pace and atmosphere it’s impossible to avoid getting caught up in.”
Prior to his stint driving Marks & Spencer Money’s highly successful ecommerce strategy, Hardy served as Online Retailing and Marketing Director at Hilton Hotels International. A highly experienced marketing professional, he previously occupied senior roles at American Airlines and HSBC.
“After over 13 years client side this is my first role with an agency – I was convinced to cross the line because of the strengths of the bigmouthmedia operation and its plans for the future,” added Hardy.
“After several years working with bigmouthmedia as a client I’m in a good position to know this. Whilst the view is slightly different on the agency side, it’s an exciting and dynamic time to be in e-commerce irrespective of whether you’re an agency or client, and I’m fortunate to be in a position to see both perspectives.”
Bigmouthmedia Group chief executive Steve Leach added: “We’re delighted to be working with David. He brings a wealth of international business experience to the senior management team that I’m confident will deliver real benefits as we continue to drive the group forward.”