BlueSky to target emerging markets

BlueSky Travel Systems, the leading provider of tour operator and travel distribution software, is filling a vital gap in the market created by India and China’s travel revolution.

According to figured released at this year’s ITB Asia the average annual growth in outbound travel from these two leading Asian economic regions over the past five years is 23 per cent.

“By 2015, it is anticipated that China will become the world’s largest domestic travel market, the number one travel destination and the number four source market – this presents a huge business opportunity for us,” said Nick Fowler, sales director at BlueSky.

India’s online travel market is expected to be valued at £3.8 billion by 2010.

“Tour Operators who want to exploit this kind of explosive growth will need state of the art travel technology that is readily in use in the UK” said Nick Fowler.

“Due to previous interest in our solutions from the Far East, we thought the inaugural ITB conference was a good platform to demonstrate our product. There appears to be limited technology available in these countries in comparison to the high volumes of traffic they receive and BlueSky is ideally positioned to take on the market.

“We gathered significant market intelligence at ITB and discussions with key players in the travel industry confirmed our view that these markets are desperate for technological advancement and investment.”

BlueSky’s client base includes companies Thomas Cook and TUI Travel PLC.

More information:

* BlueSky Travel Systems

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