Interactive Mobile @dvertising named travel industry most innovative application

Interactive Mobile @dvertising LLC was honored as the force behind the travel industry’s most innovative application at The PhoCusWright Conference, held in Hollywood on November 17 – 20.


Interactive Mobile @dvertising LLC’s product, iM@ (pronounced “I’m at”) is a geo-intelligent mobile content management platform providing travelers with on-demand access to destination-specific information on accommodation, transportation and entertainment.


Five additional companies were honored as top innovators at The Travel Innovation Summit. They were selected by real-time audience voting on Monday, November 17.


The winning companies then presented their businesses to a second audience on Center Stage at The PhoCusWright Conference, where the “Best in Show” was chosen by a blue ribbon panel of representatives from different areas of the travel industry (analysts, pundits, media and bloggers).


“The Travel Innovation Summit demonstrators afforded attendees a sneak preview of the next big wave of ideas that will shape the travel marketplace over the next 12 to 18 months,” noted Philip Wolf, PhoCusWright president and CEO.


“Because the travel researching, planning, sharing and purchasing process is wholly digital, travel is an e-commerce category killer. Technology-based innovation that improves customer travel planning experiences is therefore a growth catalyst for the overall industry,” Wolf added.


PhoCusWright scrutinized hundreds of applications for slots to demonstrate at The Travel Innovation Summit.


Selection of the winning innovator took place on Center Stage during The PhoCusWright Conference.


The judges are: Joseph Buhler, principal of buhlerworks; Timothy Hughes, The BOOT-The Business of Online Travel; Nelson Granados, assistant professor, information systems at Pepperdine University; Jennifer Leo, lead blogger of the LA Times’ Daily Travel & Deal Blog; Kevin May, editor of Travolution; Michaela Papenhoff, CEO of h2c; Norman Rose, president, Travel Tech Consulting Inc.; Gene Quinn, PhoCusWright chairman; George Roukas, partner, Hudson Crossing LLC; and Rebecca Tobin, managing editor of Travel Weekly.


Now in its 15th year, The PhoCusWright Conference brings together a prestigious group of 1,000 travel, tourism and hospitality players to engage, debate and define the latest developments in global travel commerce.



Background information:


* http://www.imatnow.com/
* PhoCusWright

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