Trip Advisor increases customer interaction with Wiki tool

Travel review website Trip Advisor is to add so-called Wiki functionality to its system to enable users to edit and maintain content.

The Trip Advisor Inside system will work in the same way as the popular Wikipaedia site, whereby content is added with keywords that are then given open access to other users to edit and add their own review.

A Beta version of the system is to be tested for the United Kingdom and California pages of

The development is a drive by Trip Advisor to create a virtual guidebook for users, containing not only hotel, location and restaurant reviews but local history, architecture, currency and transport information.

The Expedia-owned site has recently been named the second my visited travel-related domain in the world by US online measurement service ComScore Media Metrix, with 18 million users in February.

Trip Advisor chief executive Steve Kaufer said: “The fact that we are now the No 2 travel web domain proves that travellers are passionate about sharing their experiences and insights and treasure the opinions of millions of other travellers around the world.

“TripAdvisor Inside builds on our successful Web 2.0/user-generated content leadership and, when applied to our immense scale, creates an entirely new definition of a comprehensive and up-to-date travel site.”

The US company recently launched a dedicated Trip Advisor site for the UK.

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