Ski, part of TUI Travel PLC, has selected Propellernet to work on their customer-led online marketing strategy for their portfolio of businesses including Crystal Ski, Thomson Ski, First Choice Snow and Flexiski for the forthcoming ski season 2008/9 and beyond.
Having formulated a customer-focussed, integrated online strategy, Propellernet provides a range of ongoing services including Paid Search, Natural Search and Social Media for the TUI brands.
These will influence the customer at different stages in their relationship with the brands with 2008/9 customer targets clearly in mind.
Matthew Prior, managing director at TUI Ski, said: “We are really pleased to have Propellernet on board.
“The competition in the pitch was tough but Propellernet’s integrated approach really stood out.
“Paid and Natural Search as well as Social Media is important in the marketing of our business and we are expecting great results from Propellernet.”
Karl Havard, Propellernet’s managing director, said: “We’re really excited to be working with such forward-thinking brands. In the current economic climate, it’s more important than ever that we really get under the skin of ski fans and influence their pilgrimage to the slopes.
“We’re looking forward to delivering some great results.”