Telegraph picks Thomas Cook for online search

Telegraph picks Thomas Cook for online search

Thomas Cook has secured a major deal to provide flight, hotel and package holiday search facilities on the travel channel for the Telegraph website.

The holiday giant has created a search widget on the main homepage to allow users to tap into TCG products including city breaks, travel insurance and foreign currency exchange.

The Telegraph will continue to work with meta search provider Travelsupermarket for flights, hotels and car hire in the separate Book A trip section on the website.

Officials at the Telegraph, which has invested heavily in its online travel offering over the past year, said the new strategy is to allow users to browse travel products with a traditional holiday firm alongside a meta search provider.

The Travelsupermarket deal has been “restructured” to a performance-based model for the new arrangement, a spokeswoman said.

The format follows a similar one taken by AOL last year which structured its online travel offering around a meta search deal with Kayak and packages provided by Thomson Holidays.

Eamonn Lacey, Telegraph travel product manager, said: “This pioneering deal was made possible by the strong brand identies of both partners and their commitment to customer service.

“As Ttelegraph Travel continues to evolve we look forward to Thomas Cook and others bringing our readers great value travel deals and offers to complement the travel editorial content the Telegraph brand already delivers to our audience.

Travelsupermarket also provides white label facilities for the Guardian’s travel section and Virgin Media.

Another deal with Global Travel Market to provide a meat search white label on the Tepegraph’s Expat section also remains.

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