CarTrawler today announces its latest deal with Romania’s leading low cost carrier, Blue Air.
Blue Air, which will have access to CarTrawler’s entire distribution network (450 car rental suppliers in 17,000 locations in 135 countries), is the fifth North European airline to sign up to CarTrawler in the past four months following the leads of MyAir Italy, ClickAir Spain, Norwegian Air Shuttle Norway, Fly and Nordic Sweden.
CarTrawler’s content will be integrated into all of Blue Air’s key consumer touch points from October/November 2008, enabling the airline to sell real-time inventory from all the major car rental suppliers (independent and branded) in the 25 Romanian and European destinations it serves (and beyond).
“A landslide of European airlines now clearly recognises that a multi supplier car rental model generates superior revenue to a single supplier model,” commented Robin White, Sales Manager, CarTrawler.
“Blue Air is a pioneering low cost airline and has seen rapid growth since its 2004 launch. This deal with CarTrawler is another innovative step for Blue Air, and one which will generate significant improvements in their non-air ancillary revenue stream.”
Gheorghe Racaru, general manager of Blue Air, said: “Ancillary revenue is a core part of our growth strategy, and car rental forms a significant portion of that.
“CarTrawler is the perfect partner to enable us to give our customers the right car rental options at critical points throughout the booking flow. We know this deal is going to make a real impact on our bottom line”.