Brochure system created for iPods

Travel technology specialist Vertical Group has developed mini brochures for customers to download to their iPods. Chief executive Peter Healey said the company was about to launch a beta enabling customers on its specialist hotel websites including saniholidays.com, to download the information to take away and show family and friends. Healey admitted that although he…

Travel technology specialist Vertical Group has developed mini brochures for customers to download to their iPods.

Chief executive Peter Healey said the company was about to launch a beta enabling customers on its specialist hotel websites including saniholidays.com, to download the information to take away and show family and friends.

Healey admitted that although he wasn’t yet convinced about the value of the brochures he hoped it would create excitement around the sites and encourage people to come back.