Travelscream Technologies, the leading provider of content distribution and social media solutions for travel, and Fodors.com, the website for Fodor’s Travel, the world’s authoritative source for travel information, announce a partnership that enables premium placement for travel deals and promotions on Fodors.com. Hospitality providers can take advantage of new opportunities to feature deals and special…
Travelscream and Fodors launch new travel advertising model
Travelscream Technologies, the leading provider of content distribution and social media solutions for travel, and Fodors.com, the website for Fodor’s Travel, the world’s authoritative source for travel information, announce a partnership that enables premium placement for travel deals and promotions on Fodors.com.
Hospitality providers can take advantage of new opportunities to feature deals and special offers on Fodor’s home page, weekly newsletter and a dedicated Deals section, with a cost-effective tiered pricing structure.
With this new media ad model, Travelscream is also offering a Guaranteed Placement Service (GPS), whereby dedicated travel merchandisers ensure that deals and promotions are presented for maximum impact to drive incremental bookings and revenue through Fodors.com and other media partners in the Syndicated Publisher Network.
Research shows that 80% of today’s travel planning and 45% of booking is done online, making the Internet the most important outlet for distribution of travel deals.
The Travelscream-Fodor’s collaboration helps travel providers attain more sales and extend their marketing reach with guaranteed content placement that reaches 1.5 million dedicated travelers who collectively view 10-15 million pages per month. Additional benefits include co-branded travel guides and exclusive opportunities for promotional contest partnerships.
“Hospitality marketers are challenged with Internet solutions that cost a lot but don’t deliver,” said Tom Griffin, founder and chief executive of Travelscream.
“Our programs are precisely the opposite—we’ve formed partnerships with highly targeted media outlets like Fodor’s and developed pricing and editorial opportunities that will deliver immediate, measurable results.”
Travelscream partners can choose between three levels of participation within the Fodors.com advertising deals program. At the top tier, partners receive prominent placement on Fodor’s home page and in their weekly email newsletter, with weekly promotions featured in the “Top 5 Deals.”
Partners can also receive featured placement and have their promotions appear within dedicated categories on Fodor’s “Today’s Top Travel Deals” page.
At entry level, content is included in Fodor’s Deals List Summary with a photo, direct site link for instant booking and SEO, and social media sharing links. As the program develops, partners will be able to submit offers to receive prominent home page placement as the Fodor’s “Deal of the Day.”
”Our visitors look to Fodors.com not only for great recommendations on where to stay and eat, but also for ideas on how to save a little cash on the trips they love to take” said Lauren Palmer, executive director of online strategy for Fodors.com.
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