Hong Kong embraces social media with new UK site

The Hong Kong Tourism Board is working on a new version of its UK website with plans to unveil it at the end of November.

The HKTB has been redeveloping its discoverhongkong.com online service for the past two years to introduce a content management system, improve user-friendliness, introduce web 2.0 features and create a platform for cross-selling opportunities.

HKTB director for Northern Europe Simon Mills said the new platform would make it easier for each country to add local content such as tour operator promotions.

“We will be able to move things around to make it pertinent to our own market and update content on a regular basis.”

The UK service is currently in beta and will feature 720 degree virtual tours as well as maps and podcasts.

There is also a plan to integrate content-sharing services such as flickr, facebook and YouTube.

Mills said: “This is our first foray into social networking and it’s hard to get it together because if it appears too corporate you have no chance.

“Other tourist boards have viewed the whole user-generated content thing with some suspicion but we’re trying to be as open as possible. In the long-term it might enable us to target markets more effectively.”

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