British carrier bmi has signed a long term airline distribution agreement with Sabre Travel Network, the world’s leading travel distribution provider.
The agreement will see bmi provide Sabre travel agencies and corporations around the world with access to all their content including fares, schedules and availability through the Sabre global distribution system (GDS) for the next three years. Most importantly the agreement will enable agencies to access and sell bmi’s web only fares in the GDS.
As the world’s largest GDS with more corporate and online customers than any other GDS in the marketplace, Sabre Travel Network provides bmi the ability to reach more business and leisure travellers than any other marketing distribution channel.
“The Sabre GDS is an important part of our distribution mix, delivering exceptional reach and value in both their agency and online channels. It perfectly complements our multi-channel strategy and will be a key driver as we look for ways to continually grow our business, said Peter Spencer, Managing Director, bmi.
The new airline distribution agreements highlight the value that Sabre continues to bring to the airline marketing distribution mix, and the long-term relationship the GDS has with Europe’s leading carriers.
Martin Cowley, Senior Vice President, Sabre Travel Network said: “Today’s agreement demonstrates our commitment to providing our agency customers with continued access to relevant content, and highlights the value we bring to suppliers. We have always been uniquely positioned to help airlines get the maximum yield for each seat sold through our extensive corporate, online and agency partnerships around the world.”