CTT Group, which operates the packyourbags.com brand, has signed a 12- month deal with search marketing specialist Latitude.
The plan is for Latitude to work on search engine optimisation and organic search across packyourbags, packyourskis and the company’s Lapland site.
Technical director Thomas Kempster said plans were still being finalised but that Latitude would also be advising the company on its pay-per-click strategy for the search engines.
CTT has also just unveiled the latest version of its packyourskis site with a different look and additional resort information.
The service has an updated version of Multicom’s Find and Book system and matches up resort and hotel information on a live basis for consumers.
There are also plans to integrate the latest FAB technology into the Lapland site.