Press release – 25 September 2008 – Thetrainline.com
Thetrainline.com, the leading independent UK rail retailer, has given its business website a new look, to improve functionality and help customers find the cheapest fares.
To coincide with this refresh, thetrainline.com has also invested in a multi-million pound TV and outdoor advertising campaign to highlight the average 39% saving that can be made by booking tickets in advance on thetrainline.com.
As part of the changes and in a first for the rail industry, thetrainline.com has launched Best Fare Finder, a unique booking tool that shines a spotlight on cheap rail tickets for travellers who can be more flexible with journey times and dates.
This tool builds on the success of Ticket Alert, which launched last month and enables customers to sign-up for email alerts when advance tickets for their pre-selected journeys are found.
Both tools can be found on thetrainline.com’s corporate clients own websites.
Adrian Watts, director of sales and distribution at thetrainline.com, explained: “Over the last 12 months we have undertaken in-depth customer research to understand how we can update the look of our website, whilst also enhancing both navigation and functionality.
“Also key to the process was to look at how we can continue to help our business customers save money on the cost of their travel. We have developed Best Fare Finder as the ideal tool to help them do this and client feedback we have received to date on the new functionality has been very positive.”