Guestcentric launches online marketing performance tool

Guestcentric launches online marketing performance tool

Press release – 18 September 2008 – Guestcentric

GuestCentric Systems, the premier Software-as-a-Service (SaaS) provider for the independent hotel industry, announced today the release of marketing performance tools designed to help independent hoteliers easily track performance and increase visibility to their property’s website.

The new Dashboard feature offers operators a single overview of key online metrics and is integrated into GuestCentric’s online marketing and distribution platform for an easy, powerful and inexpensive way to compete with larger hotel chains for customers on the Internet.

With GuestCentric’s Dashboard, hotel operators can view graphs showing daily number of visits, number of unique visitors, time spent on each page, visitor statistics by country, detailed information on the booking engine interaction, real-time information on total revenue generated.

In addition, the new Dashboard proactively provides a status bar indicating how hoteliers can optimize usage of the GuestCentric platform with tips to optimize revenue and visibility. These detailed analytics empower hotels to better understand the patterns and behavior of their online customers and position themselves online more efficiently.

Lastly, for a limited time, hotel operators can try out all of GuestCentric’s tools for free and receive advice on inexpensive ways to push their brand online using strategies like online promotions. During the trial, GuestCentric provides cost effective advertising campaigns and other visibility tactics to gradually increase the number of visitors to their website.

“GuestCentric offers independent hotels efficient ways to promote their properties and interact with customers. The new analytics tool we are launching today is an eye-opener as the detailed information about the customers’ viewing behaviors will help them target guest interests and needs much more effectively,” said Filipe Tappenbeck, vice president at GuestCentric.

“Customers that have used the tool immediately improved their performance by following the simple step-by-step instructions that the Dashboard provides.”

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