Tripadvisor brings 2M views to Thomson

Thomson has seen strong viewing figures for its videos hosted on TripAdvisor, with more than two million views since going live last December.

More than 1,200 videos of Thomson properties are featured on the site and the tour operator claims there have been more than a million UK views.

Users are on average rating the videos 3.7 in terms of usefulness while 80% of the videos are rated more than 3.5.

Nathan Timmins, TUI Travel UK head of online marketing, said: “It really does demonstrate the huge appetite there is out there for good video content whether professionally produced or user generated. Videos are playing an ever increasing role in the holiday decision process.”

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