KLM launches electronic board pass on mobile phones

KLM launches electronic board pass on mobile phones

Press release – 4 September 2007 – KLM

As from 4 September 2008, KLM passengers will be able to receive their boarding pass on their mobile phone.

This new service is initially offered to passengers travelling on the 15 daily flights between Amsterdam and Paris, as it is a joint Air France and KLM service.

The electronic boarding pass contains all the information displayed on a conventional boarding pass.

KLM realises that her customers’ time is scarce and that customers want to be in control of their time.

To use this hassle free service, passengers simply check-in on their mobile device with internet access (smart phone, PDA or Blackberry). Once they have checked in via the mobile internet site, www.klm.com, passengers can choose to receive their boarding passes with a secure barcode by e-mail, MMS or SMS.

This barcode is scanned at the gate but can also be used at the baggage drop off counters to proceed through security, to enter the lounge and at the tax free shops. So the only document still needed at the airport is a personal ID.

KLM is dedicated to enhancing the journey itself. “Our customers increasingly want to be in control of their time. The electronic boarding pass fulfils this desire perfectly”, said Martijn van der Zee, vice president e-eommerce for Air France KLM. “It is a new step in smooth and hassle free travelling”.

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