Press release – 26 August 2008 – Booking.com
The international online hotel portal Booking.com is now providing its partner hotels with a simple and cost-effective means of integrating a direct booking tool into their own websites.
The new Booking Button service is highly affordable, as no set-up fee and no annual fee are charged. Hotels merely pay Booking.com a low, per-booking commission of 3 percent for bookings made through the Booking Button.
Once the hotels have inserted the Booking Button onto their websites, it connects consumers directly (and seamlessly) to Booking.com’s fully configured reservation system.
The button requires no additional software or hardware investment by hotels.
“Our Booking Button solution is particularly helpful for smaller hotels and chains that, until now, have only been able to process online availability enquiries via email or telephone,” said Martin Lamme who, as project manager hotels, is responsible for the development of the tool.
“Consumers seeking and reserving hotel accommodation today expect to receive an immediate booking confirmation, even from small hotels,” Lamme explained.
The Booking Button is available in six different designs and colours.
When a reservation query is placed, the hotel website identifies all options which are available via the Booking.com system at the respective hotel. “Depending on the hotel, a generous list of options might be generated.
Often, the options range from specials for early bookers to seasonal offers and long stays in apartments and family rooms,” said Rachel Howes, managing director, Booking.com.
The reservation tool provides guests with significantly more options than the service which smaller hotels could offer themselves. Now, hotels can present their online visitors with a new reservation system in seven languages.
The content is currently available in German, English, Spanish, French, Italian, Dutch and Polish. Other languages are to follow gradually.