Icelolly sees 14% revenue boost in six months

Icelolly sees 14% revenue boost in six months

Holiday price comparison website has claimed a 14% rise in revenues in the past six months to £5.43 million.

The increase from £4.68 million in the same period in 2015 came despite uncertainty in the aftermath of recent terror attacks and the UK’s decision to leave the EU.

The growth was attributed to the business repositioning itself to put the customer at the heart of all its activities and by introducing new codes of conduct to ensure travel agents provide the best possible deals to its customers.

However, no figures were disclosed on either revenue or profit for the half year.

The Leeds-based company, which is backed by Palatine Private Equity, has made a six-figure investment in TV advertising over the period. This has seen website traffic increase and has helped to position the brand as one of the leading holiday price comparison sites in the UK.

Chief executive Andrew Latham said: “We are delighted with these very positive results that have been driven through the repositioning, investment and focus on our brand, product and our powerful comparison message.

“These results are particularly pleasing when set against the recent terrorist atrocities, uncertainty post the Brexit decision and other macro-economic and geopolitical challenges.”

He added: “July trading volumes have been weaker and we’re now seeing limited hotel capacity in the western Mediterranean.

“However, more astute travel agents are exploiting the additional flight capacity that exists here to find deals for customers willing to be flexible and shop around.

“We are also seeing strong demand for Greece, Bulgaria and Croatia as customers seek alternative beach destinations.

“We are continuing to work closely with our travel agent partner advertisers to deliver the best value and range of fantastic holidays offers.”

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