AccorHotels is in exclusive negotiations to acquire premium high tech concierge loyalty services business John Paul.
The French hospitality giant plans to take about 80% of the company, valued at almost $150 million, with the remaining stake being kept by founder and chief executive David Amsellem.
The deal is seen as a major new step in transforming AccorHotels into a “travel companion” providing services to travellers at every step of their journey and follows a strong of deals including Wipolo, Oasis Collections, SquareBreak and onefinestay.
Founded in Paris in 2007, John Paul merged with LesConcierges last year, creating a leader in loyalty services with a combined workforce of 1,000 staff across all five continents.
The firm works as a partner to the world’s leading brands and a bespoke concierge available around the clock, seven days a week, anywhere in the world, to meet their customers’ requests.
The company offers global loyalty solutions to brands in the financial, automotive, travel, consumer, healthcare, pharma and luxury industries.
It claims to be the first technology enabled concierge, equipped with a proprietary Customer Relationship Management and data platform based on a behavioral profiling and a 360°personalisation, as well as a network of over 50,000 partners in more than 50 countries,
AccorHotels chief executive Sebastien Bazin said: “The acquisition of John Paul enables us to accelerate our global strategy to position the customer experience at the very heart of our initiatives.